World-leading solutions for Lifelong Strength

The heart of HUR

What I feel most grateful and proud of is that we can contribute to the wonderful work of our customers improving and changing lives all over the world.

Our customers make miracles every day!

25 years of developing strength training equipment, 15 years of developing intelligent computerized exercise systems and 10.000 installations worldwide – yes, as a company we are both grateful and proud.

Though, when I in 2007 joined the HUR team, it wasn't because of the great achievements and the global network I felt this would be one of my most important tasks. I could immediately sense that this was a knowledgeable company with a clear mission and a huge passion for providing the best solutions possible for lifelong strength and wellbeing. What I feel most grateful and proud of is that we can contribute to the wonderful work of our customers - improving and changing lives all over the world.

So what is it really that we do? Well, let's put it like this. Did you know that 46% over 80 years old can´t lift more than 5 kg? Studies show that one of the most important things for staying healthy and independent throughout your life is to have good muscular condition. And we are all entitled to a healthy and independent life, as long as possible. Though public diseases like obesity, diabetes, depression, cardiac disease and dementia are huge challenges on both an individual level as well as for the society as a whole.

Together we need to fight these challenges many different ways. And HUR is dedicated to contributing where we are best - which is providing the best exercise solutions for preventive, rehabilitative and maintaining training - so that our customers can keep on performing miracles every day.

Lena Karjaluoto, Executive Vice President, HUR

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