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Privacy Policy


Ab Hur Oy - Privacy Policy


  1. General

Ab Hur Oy is the provider of exercise concepts for senior exercise, rehabilitation and wellness. As a supplier of professional and intelligent exercise equipment, HUR aims to improve its Service by providing digital solutions for its Customers and its end users.

Ab Hur Oy and companies belonging to the same group (“HUR” or “We”) is dedicated to protecting the confidentiality and privacy of personal data entrusted to it. This Privacy Policy applies to personal data collected in connection with the services and products (including websites operated by HUR, HUR exercise equipment and related online services and mobile devices) (“Service”) offered by HUR to its customers (also referred as “Customer”) and Customers’ end users (“You”). By Customer We mean an entity who have acquired the Service from HUR and by an end user We mean a natural person using the Service as our Customer’s client or as Customer’s employee.

This Privacy Policy explains and governs HUR’s personal data collection, processing and usage practices in relation to the Services. By registering and/or submitting Your personal data to HUR by using the Service You are also agreeing to that HUR may use of Your personal data in accordance with this Privacy Policy. If You do not agree with the personal data processing practices described herein, You are not entitled to use the Service.

Based on the agreement between HUR and its Customer, and Your consent, HUR processes (for example collect, use, disclose, transfer and store) Your personal data in connection with the provision of the Service.

  1. The Information We Collect

Personal Data

When using the Service We may ask You to provide certain personal data related to Your usage of the Service. Processed personal data may include, for example:

Your name, contact details (such as address, e-mail and phone number), occupation, gender, language and other information that personally identifies You or relates to the use of the Service, such as weight, height and training data etc. submitted or made available by You later in the course of Your subscription to our Service.

Website usage, Log files and Cookies

You are free to explore HUR website without providing any personal information about Yourself to HUR. However, We may collect certain information received automatically when using our website. Such information refers to Your computer (or to another device) and visits to our website. This information includes (i) information about Your interactions with our website, including advertising, products and services which are displayed, offered or otherwise made available on the website; (ii) technical data, such as the referring website address, access times, Your IP address, device identifier, network and computer performance, browser type, language and operating system; and (ii) location information. We may use cookies and similar technologies to collect this information (see Section 6 below). We may store and use this information in accordance with this Privacy Policy.

Information Collected by Our Customers

Our Customers can use the online tools and functionalities We provide in connection with the Service, as well as tools provided by third parties, to collect information similar to that referred to in Section 2.1 and 2.2 above when You use the Service. HUR does not control its Customers’ use of these tools or functionalities. In our agreements with our Customers We require that they comply with applicable privacy laws and that they will provide any required notices regarding sharing Your personal data with us collected by using the Service.

  1. How We Use the Information We Collect

We may use Your personal data and other data We collect to: (i) provide, personalize and improve the Service or this website, for example by providing customized or localized content and advertising; (ii) ensure technical functioning of the Service and website, develop new features, functionalities or services and provide support; (iii) to perform research, analyze and compile statistical information about Your use of the Service or website, including Your interaction with content made available therein; (iv) communicate with You for purposes related to the management of our Customer or end user (namely You) relationship (including billing, surveys, newsletters etc.); (v) send You promotional material and other marketing communications relating to our or our Customers’ products or services, and (vi) to enable interoperability and data (including personal data) exchange between Service and third party service providers or product manufacturers.

Your personal data is not processed for other purposes than defined in this Privacy Policy, unless We obtain Your consent for it or it is permitted by the applicable law.

  1. Sharing of Your Information

We will not sell Your personal data any third party.

However, We may share the data (whether personal data or non-personally identifiable data) with our affiliates or subcontractors for the above purposes. In case We share the data, We will ensure that personal data is shared and processed only to the extent necessary and only for the intended purpose. Such third parties are also required to maintain the confidentiality of Your personal data.

We may use aggregated and anonymized information about end users for the purposes of internal research and to determine trends or metrics concerning how end users are engaging with our Service or website. We may disclose reports of such general trends publicly or share mentioned information with our affiliates or business partners for product development, without disclosing end users’ personal data.

Transfers of Personal Data to Other Countries

In order to ensure proper functioning of the Service and our website, and to facilitate our global operations, We may need to share and transfer Your personal data with companies operating in other countries (for example, if our servers are located in another country).

You expressly consent that HUR has the right to share and transfer Your personal data to other countries for the purposes described in this Privacy Policy. In addition to transferring based on Your expressly given consent, We may transfer Your personal data to other countries on other legal grounds as stipulated in the applicable privacy laws.

Third Party Social Network Services and External Websites

The Service may enable You to promote and share Your own data (including personal data) with third party social network services (such as Facebook, Twitter etc.). The use of Your content and related information (including personal data, if any) on these services or products is subject to the terms and conditions and privacy policies of the relevant third party service providers or product owners, and We do not have access or control over nor do this Privacy Policy apply to these third party services.

Our websites may include links to third party websites. Please note that We do not control, and are not responsible for the content or practices of such websites, which are subject to their own terms and conditions, and privacy policies.

  1. Data Security

We take reasonable administrative, physical and electronic measures designed to protect the information (including personal data) that We collect or receive from or about end users of our Service from unauthorized access, use or disclosure. For example, when You enter personal data on forms on our Service, We encrypt this data using relevant encrypting methods (for example SSL) or other technologies. We have to inform You, however, that no method of transmitting information over the internet or storing it is completely secure. For that reason, We cannot guarantee the absolute security of any information (including personal data).

Access to personal data is given exclusively to authorized persons on HUR’s side or its Customers, affiliates or subcontractors, for instance, in connection with the supply of support services or other services relating to the Service. We have ensured that our employees do not process personal data on a wider basis than required for the provision of the Service. HUR’s personnel have received training on the confidentiality obligations and restrictions relating to the processing of personal data.

  1. Information about Cookies and Similar Technologies

A “cookie” is a small text file that is placed on Your computer or other terminal device by a web server when You visit a website. Cookies are used to personalize Your browsing experience by helping a website recognize Your device when You return to that website or to analyze how You use our Service or website. Each cookie is individually assigned to Your terminal device and only the server that has placed the cookie is able to read it later on. A cookie does not run programs and it cannot be used to deliver viruses or other malware, or harm Your terminal device or data files. An individual user is not identifiable merely through the use of cookies or similar technologies.

We use cookies and other similar technologies to operate, analyze and improve the Service or our website to better serve our Customers and end users, and to provide You with personalized information in accordance with this Privacy Policy.

You have the option to manage Your cookie preferences through Your web browser. You can set Your browser to accept, block or delete all or certain cookies. Please note that if You choose to block cookies, this may prevent the proper functioning of the Service or our website.

  1. Contacts

All questions about this Privacy Policy and other contacts should be made by e-mail to the address helpdesk@hur.fi. You may also contact us in person in our offices or in writing:

Ab Hur Oy
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Please note that We may periodically update this Privacy Policy. We endeavour to carry out reasonable means to inform you of any changes and their effects in due time beforehand. Therefore, We advise you to review this Privacy Policy always after becoming aware of changes regarding this Privacy Policy. This Privacy Policy was last updated on 24.5.2018.